Armin Strom
Armin Strom Steal Watch

We prefer making it

Some Watchmakers are Proud of Their History

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Orbit Manufacture Edition Front

Armin Strom System 78
Mirrored Force Resonance First Edition Front

Armin Strom Resonance
 
Luxury skeleton watch with visible gears and black leather strap on a black background.

Gravity Equal Force Ultimate Sapphire

The Gravity Equal Force is the world’s first automatic watch with constant force transmission. The result is consistent power delivery to the balance which ensures that the watch always delivers flawlessly constant precision.

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Armin Strom New Arrivals

Tribute 1 Green
Armin Strom

Tribute 1 Green
Regular price $30,000
The Armin Strom Tribute 1 Sandstein pairs a beige leather strap with a matching dial, Roman numerals, and an open-work mechanism featuring a visible jewel, all in a stainless steel case inspired by Burgdorf sandstone.
Armin Strom

Tribute 1 Sandstein
Regular price $30,000
Mirrored Force Resonance First Edition Front
Armin Strom

Mirrored Force Resonance First Edition
Regular price $87,100
The Armin Strom Gravity Equal Force Ultimate Sapphire Salmon features a grey suede strap, open-face design with visible gears and micro rotor, purple accents, and a textured gold backdrop—combining modern style with classic elegance.
In-Store Exclusive
Armin Strom

Gravity Equal Force Ultimate Sapphire Salmon
Regular price $36,000
The Armin Strom One Week Skeleton Rose Gold features a black woven strap, rose gold case, and exposed mechanical gears with purple jewels, showcasing exquisite craftsmanship in this luxury skeleton watch.
In-Store Exclusive
Armin Strom

One Week Skeleton Rose Gold
Regular price $71,000
The Armin Strom One Week Manufacture Edition Blue is a stainless steel watch with open-worked architecture, a skeleton dial revealing exposed gears and blue accents, plus a silver metal link bracelet against a plain white background.
In-Store Exclusive
Armin Strom

One Week Manufacture Edition Blue
Regular price $42,000
The Armin Strom Mirrored Force Resonance Rose Gold features an 18K rose gold case, black leather strap, exposed resonance movement on the left, two subdials, and a textured black dial on the right.
In-Store Exclusive
Armin Strom

Mirrored Force Resonance Rose Gold
Regular price $116,000
Orbit Manufacture Edition Front
In-Store Exclusive
Armin Strom

Orbit Manufacture Edition
Regular price $40,500
One Week Manufacture Edition Front
In-Store Exclusive
Armin Strom

One Week Manufacture Edition
Regular price $42,000
Gravity Equal Force Ultimate Sapphire Purple Front
In-Store Exclusive
Armin Strom

Gravity Equal Force Ultimate Sapphire Purple
Regular price $36,000
Armin Strom Founders

Armin Strom

Telling the complete story of our brand isn't exactly straightforward. That's because it's a tale that predates the inauguration of our manufacture on Bözingenstrasse in Biel. In short, it's a story of chance encounters and serendipitous events. So, for both your time and ours, let's start when our unique watchmaking vision materializes. 

Our journey began in 2009 with the opening of our fully integrated Manufacture in Biel.  

Under the leadership of watch enthusiast Serge Michel and master watchmaker Claude Greisler, our goal was clear: to create innovative, high-quality timepieces in-house, rooted in Swiss-German watchmaking tradition yet elevated through our self-developed movement concepts. 

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