-
Brands A-Z
-
Rolex
FeaturedBy Collection
- Rolex Certified Pre-Owned
-
Patek Philippe
- Pre-Owned & Vintage
- Mens
- Ladies
- Sale
-
Sell Your Watch
Sell your watchWe will expertly assess your watch and offer you
a competitive and accurate valuation for the
watch you wish to sell to us.Free valuation by our experts
Unrivalled knowledge & expertise
Competitive prices offeredBrands we buyA. Lange & SohneAudemars PiguetBlancpainBreguetBreitlingCartierIWC SchaffhausenJaeger-LeCoultreLonginesOMEGAPatek PhilippeRolexHeuerTudorVacheron Constantin - Stores
- Shop by Category
-
Brands A-Z
- Back
- View All Brands
-
Brands
- Rolex
- Patek Philippe
- Angelus
- Armin Strom
- Arnold & Son
- Berd Vay'e
- Blancpain
- Bovet
- Breguet
- Breitling
- Carl F. Bucherer
- Cartier
- Chopard
- Czapek
- DOXA
- Gerald Charles
- Girard Perregaux
- Glashütte Original
- Grand Seiko
- Greubel Forsey
- Hamilton
- H.Moser & Cie
- Hublot
- HYT
- ID Genève
- IWC Schaffhausen
- Jacob & Co
- Jaeger-LeCoultre
- L’epee 1839
- Longines
- Luminox
- Nivada Grenchen
- Massena LAB
- MB&F
- OMEGA
- Oris
- Panerai
- Parmigiani Fleurier
- QLOCKTWO
- Rado
- Raymond Weil
- Reservoir
- Ressence
- Speake-Marin
- TAG Heuer
- Tissot
- Tudor
- Ulysse Nardin
- Vacheron Constantin
- William Wood Watches
- WOLF
- Zenith
- Rolex
- Rolex Certified Pre-Owned
- Patek Philippe
- Certified Pre-Owned
- Mens
- Ladies
- Sale
- Sell Your Watch
-
Stores
- Back
- Find Your Nearest Store
- Soho, New York
- Wynn Hotel, Las Vegas
- Hudson Yards, New York
- Kenwood, Cincinnati
- Boston, Massachusetts
- Mall of America, Minnesota
- Legacy West, Texas
- Marlton, NJ
- Rolex Boutique, Wynn Hotel
- Omega Boutique, Wynn Hotel
- Breitling Boutique, Wynn Hotel
- American Dream, NJ
- One Vanderbilt, NY
- My Account
- Wishlist
- Store Finder
- Request an Appointment
- Help & Support
- Rolex
- Rolex watches
- The Day-Date Collection
- M228398TBR-0036
Rolex Day-Date 40 Oyster, 40 mm, yellow gold and diamonds
Diamond-Paved Dial
This dial features 10 baguette-cut diamonds. Diamonds, sapphires, rubies, emeralds – the noblest and most precious stones are selected to grace Rolex timepieces. The brand has in-house expertise and equipment enabling it to bejewel any model in its catalogue. Experienced gemmologists first select gemstones of the highest quality. For this, they can rely on their own seasoned judgement as well as state-of-the-art analysis equipment. The stones are then entrusted to the gem-setters, who skilfully place each precious stone onto the watch by hand, one by one, assuring precision to within hundredths of a millimetre. Such stringent tolerances guarantee that each stone shines with optimal brilliance and is perfectly aligned with those around it. These time-honoured gestures, which may be repeated many hundreds of times, ensure that each gem-set watch produced by Rolex sparkles with exceptional intensity and reflects the standard of excellence required by the brand.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 ct yellow gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. Watches of Switzerland is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
Contact us
Send us a message