Radiating a rare blend of sophistication and savoir-faire, Audrey Raffy is more than just an executive. As the Vice President of Bovet, Audrey's journey is not just one of familial legacy but also a testament to her transformative vision. She's a modern day polymath, effortlessly navigating a digital media landscape, brand partnership management, and representing her family’s heritage globally. Her diverse skill set and adaptability are a testament to her dynamic leadership, drawing admirers into Bovet's magnificent world of timeless craftsmanship.
But Audrey's story isn't just about the present; it's a narrative of collaboration and legacy-building. Working hand in hand with her father, Pascal Raffy, she's not just leading Bovet's journey into the future but also assembling a modern vision of tradition combined with innovation. Their partnership, rooted in familial bonds and shared vision, ensures that Bovet remains a beacon of excellence in an ever-evolving industry. Under her leadership, Bovet has experienced a renaissance, with a renewed focus on innovation, design, and customer experience.
Audrey Raffy's tale is one of grace, determination, and a profound love for the art of watchmaking. Her passion for the craft has been a driving force in her professional journey, inspiring her to push the boundaries of design and innovation. She continues to evolve within the business as a testament to the enduring allure of Swiss horology, sure to leave an indelible mark on Bovet's venerable history.
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Bovet timepieces have a heritage spanning over two centuries. The watches exude timeless elegance and technical mastery, captivating connoisseurs with exquisite craftsmanship and innovative design. Each watch is a masterpiece meticulously crafted by skilled artisans who uphold the brand's long standing legacy of excellence. Renowned for their intricate complications, luxurious materials, and distinctive aesthetics, Bovet watches are cherished heirlooms, embodying the epitome of fine watchmaking for discerning collectors worldwide.
Bovet Brainstorm Chapter Two Sunshine
Yellow Super-LumiNova® dial in a sapphire case.
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FAMILY, TRADITION AND INNOVATION
Audrey Raffy’s dedication to preserving tradition while charting new horological frontiers.
“From a young age, I was ingrained with a love for fine timepieces. My father was a collector before he took over the House of BOVET, and he learned this at the knee of his grandfather. So, we often talked about timepieces while I was growing up. Then, when he acquired the House of BOVET, I watched the journey and the incredible hard work he put in, which was impressive. So, as a result, I understand the blood, sweat, and tears that went into it to get us where we are now, and I know what it will take to achieve our goals, so I am respectful of the past, present, and the future.”
- Audrey Raffy
Audrey Raffy photographed at her home in Dubai, UAE.
CULTURES AND CONTINENTS
Audrey Raffy's global influence on Bovet's legacy reaches from Switzerland to Dubai.
“I really benefit from living in Switzerland and Dubai and traveling all over the world representing the House of BOVET. I get the chance to see so many cultures in these two very diverse places, and I meet with collectors who share with me their vision of the House and our timepieces. This is all great feedback that I can share with our teams.”
- Audrey Raffy
Audrey Raffy photographed at her home in Dubai, UAE.
CRAFTING TIMELESS MASTERPIECES
Each Bovet watch is a testament to exquisite craftsmanship, meticulous attention to detail, and the enduring legacy of Swiss horology.
“The BOVET timepiece that I wear most often is the Recital 26 Chapter Two Sunshine. This is a timepiece that reflects my emphasis, which is on modern colors, innovative design, useful complications, and interesting materials. At the same time, the entire movement is hand-engraved and exquisitely finished, honoring the traditions and the skills of our artisans. My goal is to continue to take BOVET into the 21st century and beyond.”
- Audrey Raffy
TIME AND MACHINES
Leading Bovet into the future, pushing the boundaries of traditional watchmaking while staying true to the brand's rich legacy of excellence.
“I am less on the technical watchmaking side, which I think is a benefit as I am not constrained by the traditional way things have been done in watchmaking in the past. So, if I have a new idea or a color combination or a material to propose, I am free to do so. Then, our superb technicians and artisans work on finding a way to bring my suggestion to life.”
- Audrey Raffy
Audrey Raffy photographed at her home in Dubai, UAE.
ExploreBOVET
Bovet's exquisite collection of watches embodies a harmonious fusion of timeless sophistication and pioneering ingenuity. Each timepiece showcases unparalleled craftsmanship and precision engineering, from the iconic Fleurier and Dimier series to the avant-garde Bovet by Pininfarina line. Whether enraptured by the classic elegance of the 19Thirty or the innovative complexities of the Virtuoso, Bovet offers a diverse range of watches, each telling a captivating story of tradition and innovation.
Explore BovetAUDREY RAFFYFeaturing BOVET
Audrey Raffy's dual life between the picturesque landscapes of Switzerland and the bustling cosmopolitan energy of Dubai serves as a dynamic backdrop, fueling her vision for Bovet's future. Drawing inspiration from Swiss watchmaking's rich traditions and Dubai's forward-thinking spirit, Audrey seamlessly intertwines heritage craftsmanship with contemporary innovation, shaping Bovet's trajectory with an eye towards what’s coming next.
Embark on an international journey into the lives of our collectors, where the luxury of time reflects a well-lived life, with our groundbreaking advertising campaign that melds the world of horology with culture, travel, fashion, music, and more.
This daring initiative takes you on an immersive expedition, exploring the chronicles of our energetic enthusiasts, where time is expressed in personal and inspiring ways, a true testament to the intersection of horology and culture, a journey that transcends time itself.
Join us as we venture on this global odyssey, discovering the narratives of our pioneering muses, where timepiece brands bring passion to life.
FEATURED STORIES
Hold It Down
Featuring OmegaOMEGA presents a diverse array of watches, each narrating a distinctive tale of craftsmanship and style.
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Medina
Featuring LonginesLongines has consistently produced exceptional timepieces that blend tradition with innovation.
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Fantasy
Featuring OmegaAi Shimatsu's moves are a testament to her skill and dedication, the same qualities that define the OMEGA collection.
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SHUTO
Featuring TAG HeuerNaito Engineering emerges as an enigmatic sanctuary for automotive enthusiasts.
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LANE E COTONI
Featuring ChopardIn Swiss watchmaking, Chopard is celebrated for its precise and innovative timepieces.
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ADVANTAGE IN
Featuring TAG HeuerDominique Schaefer's story exemplifies ambition, talent, and a relentless pursuit of excellence.
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Kodama
Featuring Grand SeikoGrand Seiko watches have a distinctive look redolent of a spare Japanese aesthetic.
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