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Welcome to our Luxury Virtual Boutique. Our service offers:

  • Immediate, real-time expert advice
  • Knowledge and experience in luxury watch brands
  • Advice and guidance with your watch purchase
  • Reassurance that your chosen item is right for you
  • Support throughout your purchase journey
  • Christmas opening hours may vary, click here for more information
  • Opening hours 9:30AM - 7PM (EST), Monday to Sunday

The Virtual Boutique is currently closed. Please come back at 9:30AM tomorrow (opening hours 9:30AM - 7PM (EST), 7 days a week).

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There are currently no Virtual Boutique operators available, please try again shortly. Opening hours 9:30AM - 7PM (EST), 7 days a week.

About The Service

Welcome to our Luxury Virtual Boutique - offering you real time expert advice and guidance.

Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

Expert advice on some of the world's most renowned and prestigious brands.

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Tag Heuer Connected

TAG Heuer Connected Calibre X Oracle Red Bull Racing Edition

From the track to the wrist, TAG Heuer and Oracle Red Bull Racing have partnered together once more to create the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition.

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Tag heuer aqua racer

TAG Heuer Aquaracer Professional 300 Titanium - Exclusive

The Aquaracer Professional 300 is the ultimate sports watch, pairing reliability in challenging conditions with a timeless aesthetic.

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Collections

Explore TAG Heuer diverse range of exceptional gifts, all available to purchase at Watches of Switzerland.

Carrera

The TAG Heuer Carrera, launched in 1963, embodies the perfect blend of sporty elegance and high performance.

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Aquaracer

The TAG Heuer Aquaracer is a rugged and versatile tool watch designed for extreme conditions.

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Formula 1

The TAG Heuer® Formula 1 is a high-performance watch inspired by the world of motor racing.

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TAG Heuer Monaco Collection

Monaco

The TAG Heuer Monaco is an iconic watch, known for its legendary square shape and daring history.

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TAG Heuer Link Collection

Link

The TAG Heuer Link is an icon of sport and elegance, featuring a distinctive double S-shaped bracelet that offers comfort and refined style.

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Connected

The TAG Heuer Connected Watch is a luxurious, high-performance smartwatch designed for everyday challenges.

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Highlights

Discover the latest and greatest from TAG Heuer.

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About TAG Heuer

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology.

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TAG Heuer Specialist Boutiques

TAG Heuer Specialist Boutiques

We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.

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Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

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