First Look

Introducing Our Anytime. Anywhere Campaign

By Stephen Watson | 3 minute read

"Eight luxury timepiece brands, eight change makers at the pinnacle of their craft, captured in eight different locations across the great American landscape to form the most extensive multi-branded timepiece campaign the industry has ever seen."

For Watches of Switzerland, enjoying life is all about freedom; The freedom to take off and explore, meet new people, break ground, and arrive at your next destination with the perfect watch on your wrist.

Freedom is felt in perfect moments, be it the rush of speed during takeoff, pulling into the barrel of a wave, or when the beat drops and your body becomes one with the music. Other times freedom is felt in the cold embrace of the ocean, or when stepping on the gas, windows down, driving at top speed.

Freedom means pushing your limits, transcending time, living fully in the moment. So grab your watch, chart a course, and take part in life. Anytime, anywhere.

A new campaign from Watches of Switzerland imagines a life well-lived, marking exceptional moments with a curated selection of world-class watches. Creative director and photographer Jay Gullion chose to depict America's most dynamic, extreme, and beautiful locations. In doing so, the campaign achieves something unique in the history of Watches of Switzerland and never attempted within the watch industry itself, a marketing strategy that transcends limitations.

The expansive campaign features nine brands across the Watches of Switzerland portfolio. Each scene pairs an industry leader with a specially chosen timepiece that matches and highlights the subject's character and skills. Nine stories, told individually, come together to present a powerful new identity for Watches of Switzerland, highlighting the precise needs of the modern collector.

Discover more about the campaign here.

Stephen Watson serves as an authority within the US watch industry. He was most recently the Editor in Chief of Revolution following his post as the Editor in Chief of Watch Journal and Executive Editor of Surface Magazine. Stephen Watson is a GPHG academy member.

Introducing Our Anytime. Anywhere Campaign

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