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Welcome to our Luxury Virtual Boutique. Our service offers:

  • Immediate, real-time expert advice
  • Knowledge and experience in luxury watch brands
  • Advice and guidance with your watch purchase
  • Reassurance that your chosen item is right for you
  • Support throughout your purchase journey
  • Christmas opening hours may vary, click here for more information
  • Opening hours 9:30AM - 7PM (EST), Monday to Sunday

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About The Service

Welcome to our Luxury Virtual Boutique - offering you real time expert advice and guidance.

Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

Expert advice on some of the world's most renowned and prestigious brands.

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In Depth

Anytime.Anywhere Scene 3, Vasquez Rocks Natural Area and Nature Center, Agua Dulce, California

By Stephen Watson | 3 minute read

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The study of time and space blends science and technology with faith in concepts forged by man. The question of what lies beyond our world holds an eternal gravitational pull, with possible answers as endless as the universe itself. That endlessly mysterious cosmos beckons us forward, to look beyond our reality and imagine a tomorrow full of promise.

For Swiss watchmaker MB&F, anything is possible. The name comes from Max Busser & Friends, a collective of watchmaking masterminds who push the limits of technology with boundless creativity. By rethinking mechanical timekeeping from all angles, they often draw inspiration from the world of science fiction, where watches can resemble rockets, UFOs, or even robotic animals.

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The 40mm stainless steel LM101 features the mainspring and balance wheel suspended above the blue dial, similar to the bridge of a spaceship. The titanium HM10 Bulldog resembles a snarling robot canine equipped with a jaw-shaped power reserve indicator that closes as the movement winds down.

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Distinguished Professor/Vice Chair Academic Personnel Mechanical and Aerospace Engineering Bioengineering, UCLA Samueli, School of Engineering, Chang-Jin "CJ" Kim wears the LM101 and the HM10 by MB&F. Photographed April 2 in the Vasquez Rocks Natural Area and Nature Center, Agua Dulce, California.

Discover more about the campaign here.

Stephen Watson serves as an authority within the US watch industry. He was most recently the Editor in Chief of Revolution following his post as the Editor in Chief of Watch Journal and Executive Editor of Surface Magazine. Stephen Watson is a GPHG academy member.

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