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Welcome to our Luxury Virtual Boutique. Our service offers:

  • Immediate, real-time expert advice
  • Knowledge and experience in luxury watch brands
  • Advice and guidance with your watch purchase
  • Reassurance that your chosen item is right for you
  • Support throughout your purchase journey
  • Christmas opening hours may vary, click here for more information
  • Opening hours 9:30AM - 7PM (EST), Monday to Sunday

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About The Service

Welcome to our Luxury Virtual Boutique - offering you real time expert advice and guidance.

Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

Expert advice on some of the world's most renowned and prestigious brands.

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Launching two new models, each showcasing TAG Heuer’s trademark design codes and access to its ever-growing ecosystem of sports activities, wellness apps and elegant watch faces inspired from iconic watchmaking chronographs.

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A New 42mm Model

The 42mm version has a more sophisticated and elegant look, designed to appeal to all. It has a thinner case, with ergonomic steel pushers, a thin bezel and a bracelet fully integrated into the design.

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A redesigned 45mm Model

The 45mm model combines a sporting design with the feel of a traditional high-end timepiece, with a strong ceramic bezel. The design has significantly changed from previous models.

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New for AprilCalibre E4 Golf Edition

TAG Heuer’s Connected Golf Edition first launched in 2018 and has been a standout success for the luxury watch maker, building on TAG Heuer’s long-standing heritage in the sporting world. The new TAG Heuer Connected Watch Calibre E4 - Golf Edition offers a redesigned interface to make it easier to control the watch’s golf functions, including high-resolution 2D maps showing hazards and distances on more than 40,000 golf courses around the world. It allows wearers to improve their game, no matter what level of player they are.

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Straps and Bracelets

You can now opt for a large variety of straps, including a leather or steel strap for a more refined, elegant look. For a more sporty, rugged feel, you can opt for multi-coloured rubber straps.

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Connected Lifestyle

Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate, using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, an agenda, weather, maps and more with Google Play and its wide selection of apps, available for iOS and Android mobile users alike.

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Customise your watch face

The new models also offers a curated selection of new watch faces which highlight the many aspects of TAG Heuer’s Connected universe. Mechanical watch faces based on classic TAG Heuer timepieces offer wearers the chance to explore TAG Heuer’s 160 years of expertise in fine watchmaking, while digital faces offer a look inspired by TAG Heuer’s long-standing expertise in sports timers.

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TAG Heuer Sports App

It’s now easier than ever to keep track of your fitness routine on the TAG Heuer Connected, with the TAG Heuer Sports app now delivering guided workout routines, as well as its industry leading fitness information and sports tracking.

The TAG Heuer’s sports app is available on both the new 45mm model and 42mm model, as well as the previous generation of Connected watches.

TAG Heuer Connected 2022
TAG Heuer Connected 2022

Discover The Connected Collection

The TAG Heuer Connected watch, the most luxurious smartwatch on the market, instils the brand's renowned watchmaking skill and spirit into advanced twenty-first-century technology.

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