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Welcome to our Luxury Virtual Boutique. Our service offers:

  • Immediate, real-time expert advice
  • Knowledge and experience in luxury watch brands
  • Advice and guidance with your watch purchase
  • Reassurance that your chosen item is right for you
  • Support throughout your purchase journey
  • Christmas opening hours may vary, click here for more information
  • Opening hours 9:30AM - 7PM (EST), Monday to Sunday

The Virtual Boutique is currently closed. Please come back at 9:30AM tomorrow (opening hours 9:30AM - 7PM (EST), 7 days a week).

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There are currently no Virtual Boutique operators available, please try again shortly. Opening hours 9:30AM - 7PM (EST), 7 days a week.

About The Service

Welcome to our Luxury Virtual Boutique - offering you real time expert advice and guidance.

Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

Expert advice on some of the world's most renowned and prestigious brands.

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Watches of Switzerland Rolex Showroom

Our Rolex showrooms

Watches of Switzerland is extremely proud to be an Official Rolex Jeweler, trusted with selling and maintaining Rolex Watches.

It is our honor to be stewards of several Rolex destinations in the United States, exclusively dedicated to the premier luxury Swiss watchmaker.

At each location, our Rolex experts are on-hand for your specific luxury timepiece needs, including a bespoke VIP service, allowing you to book an appointment to view selected pieces in an environment dedicated to the art and craft of horology.

Watches of Switzerland Rolex Showroom

Rolex Boutique Wynn Las Vegas

Located next door to the Watches of Switzerland showroom in The Wynn Esplanade is our Rolex Boutique. This elegant upscale location opened in 2018 and is a premier destination for all things Rolex.

This is a cathedral to Rolex - a place for our clients to learn about the history of the luxury Swiss brand in appropriately luxurious surroundings. We invite you to discover the range of exquisite timepieces available and enjoy a unique experience tailored entirely to you.

Rolex Boutique Orlando

Opened in 2023, the Rolex Orlando boutique is an elegant, stylish venue where clients can explore our selection of Rolex watches.

A showcase of the Rolex experience - a place to learn about the history of the luxury Swiss brand in appropriately luxurious surroundings, discover the range of exquisite timepieces available, and enjoy a unique experience tailored entirely to you.

Watches of Switzerland Soho

Occupying an historic 19th century cast-iron building, the Greene St Rolex showroom at the Watches of Switzerland store is a unique, stunning retail environment. With its high ceilings and ample spaces of exposed brickwork, the environment matches the long history of Rolex.

A showcase of the Rolex experience - visit to discover the range of exquisite timepieces available and enjoy a unique experience tailored entirely to you.

Watches of Switzerland Hudson Yards

The sleek, modern and luxuriously appointed Rolex showroom at the exclusive Hudson Yards development in New York City serves as an appropriate environment for all things Rolex.

Our Hudson Yards showroom serves as a place for our clients to learn about the history of the luxury Swiss brand in appropriately luxurious surroundings. Discover the range of exquisite timepieces available and enjoy a unique experience tailored entirely to you.

Watches of Switzerland American Dream

Located minutes from Manhattan, the Rolex showroom at The Avenue, part of the American Dream development, is a veritable cathedral to the luxury Swiss brand.

Visit this upscale location to learn about the history of Rolex in appropriately luxurious surroundings. Discover the range of exquisite timepieces available and enjoy a unique experience tailored entirely to you.

Watches of Switzerland Hudson Yards
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