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Welcome to our Luxury Virtual Boutique. Our service offers:

  • Immediate, real-time expert advice
  • Knowledge and experience in luxury watch brands
  • Advice and guidance with your watch purchase
  • Reassurance that your chosen item is right for you
  • Support throughout your purchase journey
  • Christmas opening hours may vary, click here for more information
  • Opening hours 9:30AM - 7PM (EST), Monday to Sunday

The Virtual Boutique is currently closed. Please come back at 9:30AM tomorrow (opening hours 9:30AM - 7PM (EST), 7 days a week).

Please select an option from the list below to speak with a dedicated client service expert.

Schedule an Appointment

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There are currently no Virtual Boutique operators available, please try again shortly. Opening hours 9:30AM - 7PM (EST), 7 days a week.

About The Service

Welcome to our Luxury Virtual Boutique - offering you real time expert advice and guidance.

Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

Expert advice on some of the world's most renowned and prestigious brands.

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Soho

60 Greene Street, New York City 10012

About Services Brands Contact

Newly opened in 2018, the 8,000sqf. showroom is a unique shopping experience that includes an unparalleled collection of leading timepieces from over 15 brands including Rolex, Jaeger-LeCoultre, Cartier, Omega to name a few. Along with a special offering of vintage timepieces, an in-house cocktail bar, a curated library of collectible watch books and an evolving collection of photographic artwork available for purchase.

The showroom is housed in an original store ironworks building, boasting lofty 25-foot ceilings, wood floors, ornate columns and exposed brick spread across two floors.

The Basement


Downstairs is our service and restoration department, nurturing your timepiece is central to what we do at Watches of Switzerland, so this area will allow you to discuss with our team your watches servicing needs in perfect luxury.

Services & Repairs

Please see the list below to view which services are available in-store.

General Servicing Repairs

In-House Strap Bar

Cleaning & Polishing (Coming Soon)


To find out more about the full range of services Watches of Switzerland offers, please click here.


Store Hours

For up-to-date store opening hours, click here.

Brands in-store

Explore our selection of luxury brands available in-store.

Contact Us

By Phone

Opening hours apply. Please click here for more information.

646-973-3363
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