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Welcome to our Luxury Virtual Boutique. Our service offers:

  • Immediate, real-time expert advice
  • Knowledge and experience in luxury watch brands
  • Advice and guidance with your watch purchase
  • Reassurance that your chosen item is right for you
  • Support throughout your purchase journey
  • Christmas opening hours may vary, click here for more information
  • Opening hours 9:30AM - 7PM (EST), Monday to Sunday

The Virtual Boutique is currently closed. Please come back at 9:30AM tomorrow (opening hours 9:30AM - 7PM (EST), 7 days a week).

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There are currently no Virtual Boutique operators available, please try again shortly. Opening hours 9:30AM - 7PM (EST), 7 days a week.

About The Service

Welcome to our Luxury Virtual Boutique - offering you real time expert advice and guidance.

Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

Expert advice on some of the world's most renowned and prestigious brands.

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The Rolex Certified Pre-Owned Programme - Rolex Submariner Watch

A second life

The Rolex Certified Pre‑Owned program

Rolex wishes to accompany the second life of its watches already circulating on the market, with a view to preserving, maintaining and guaranteeing what already exists.

Rolex Certified Pre-Owned programme Video cover

Rolex watches – new or pre-owned – should only be bought from Official Rolex Jewelers, who are authorized to sell and care for Rolex watches.

Rolex Certified Pre-Owned Programme - Rolex Logo
Rolex Certified Pre-Owned Programme - Rolex Yacht-Master

Built to last

Because they are designed to last, Rolex watches often have several lives. With the Rolex Certified Pre-Owned program, we offer the possibility of acquiring certified authentic second-hand models, fully serviced and guaranteed by us. Whatever their past adventures, our watches are ready to accompany you in a new story.

Rolex Certified Pre-Owned Programme - watch servicing and testing

Nothing can escape time

With the Rolex Certified Pre-Owned program, any second-hand watch can be set to start a new journey. Once back at Rolex, they are serviced and tested rigorously until it is worthy and rewarded a new and unique seal to set forth on new adventures.

Rolex Certified Pre-Owned Programme - watch serviced and tested

“And the end of the story? There is not yet an end in sight!”

Hans Wilsdorf

Rolex Certified Pre-Owned Programme - Rolex Cosmograph Daytona Watch
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